However, in order to truly determine the best times to post on social media you should examine your own analytics and track what works for your particular audience.Īdditionally, your content will have a bigger impact on your engagement rates than your posting times. It is important to note that the following statistics represent an average of the best posting times.

Most studies were based on the eastern and central time zones in the United States. The information for this article has been sourced from reliable sites such as Sprout Social, Hubspot, Hootsuite, and CoSchedule.

When researching for this article we combed through dozens of studies and data in order to assemble the best information for you. Sometimes that information can tell you the exact opposite things. If you’ve done any research on this topic, you’ll quickly discover that there is a lot of information out there. When Is the Best Time to Post on Social Media? Let's take a look at the best times to post on social media, broken down by each platform. Even though most news feeds are no longer chronologically ordered, platforms still value fresh content over old content. Not only does knowing the best time to post on social media help when planning your digital marketing strategy, but it also ensures you're giving your content the best possible chance to reach your audience. In a time when most social networks rely on algorithm-based news feeds, do social media posting times still matter? The answer is yes!

Times to post on instagram